We were debating this question at a presentation workshop I ran last week. It’s an important issue whether you are Extinction Rebellion or you are talking about a tough issue with your team or customers. The answer is surprising.
The answer is yes and no.
Fear works well to gain attention. The Extinction Rebellion
rallies really make me sit up. They create great stories to tell.
But if you want people to act you need to move sharply into
action-oriented messages, or they will switch off. If we are bombarded with
just negativity, it all becomes too difficult and too overwhelming, so we talk
a lot, but we do nothing.
It’s also about setting out specific and easy first steps. First steps so we can see the reward. So, to stick with the environmental theme – the articles you see about ‘5 Things You Can Do Today’ are positive and helpful. (But they need to be told with more oomph!)
The interesting kicker on all this is that if what you are suggesting does not resonate with someone’s values, social norms or things that are important to them it won’t work. The coal industry in Australia has tried positive messaging but this has been very much received as spin soundbites. Gosh. Perhaps that means we do see through fake news? Now there’s a thought.
If you would like to tell your story to encourage awareness and to change behaviour or to build your confidence and executive presence for meetings, presentations or for difficult conversations, do contact us. We will help you build a powerful communications strategy and an engaging way of telling the story for the occasion as well as working with you on your vocal energy and physical presence.
There are some super-fast ways to take a presentation from
bland (no one’s listening!) to brilliant (people engaged, influenced,
believing, wanting to act).
How often have you been given a presentation written by and
for someone else, with little time to change it? You know it’s dull but now it’s
your reputation on the line as you’re delivering it, so you need to make
Kineticfuture can coach you on simple effective ways to create and deliver a great presentation and build your executive presence – so find out about our group coaching courses. For now, here are some fast track tips you can use today for presentations, group meetings or Skype meetings. Even using just one tip will make a real difference.
I’d love to hear your own ways of tackling this last-minute challenge.
6 WAYS TO PIMP UP
THAT PRESENTATION FAST
- Go back to basics quickly – who is the audience, has it changed, what’s your goal, what’s their goal and concerns, why are they there, what do they want from you? (You’d be amazed how often the brief changes or the initial brief was totally wrong. This stops you having a complete audience disconnect!)
- Take the water cooler test – what’s your one key message (one short sentence) and check it’s valuable for you and the audience. Make it surprising, something new, something important, a point of view, something that gets to the heart of the challenge or the solution. This is not a summary of the situation! (This key message is the hardest part but force yourself to commit and do not ‘go vanilla’ unless that’s your whole comms strategy).
- Add in a short story – it needs to be something that illustrates the challenge, the opportunity or results. Stories can be personal, need to be surprising, trigger emotions and illustrate the key message. Humour works but choose carefully. If you can include more than one story, please do.
- Turn the structure on its head – start with a story to illustrate the challenge or opportunity (slide 2- immediately after you say hello). Communicate the key message and what you want the audience to do (slide 3). Then go into the agenda which enables you to illustrate the key message (if the decision-maker has to dash off, this up-front approach can be a lifesaver).
- Build in audience interaction – this is a conversation remember, you’re not talking at people, so you’d naturally ask rhetorical questions, or get the audience to participate in any way you can. They will remember you and how you made them feel much more than the content.
- Improve the visuals – if you are not bound by legal approvals, you can add in simple slides with strong visuals that illustrate the point. You can also drop or move slides around. The idea is to make the presentation your own. And if worst comes to the worst, you can stand in the way of really ghastly slides and just talk to the audience or dump the slides entirely.
KineticFuture can coach you to be a world-class leader and communicator. Coaching 1-2-1 and in groups. Clients include Abbvie, Amgen, Gilead, GSK, Novartis, Mars, Pladis, WPP and Barclays. We have six main areas of work: Thinking partnership coaching, executive presence, presenting and storytelling, tricky conversations, resilience and communicating purpose.
Contact us today to book a course or to find out more.
You may have all the relevant skills and experience but unless you can communicate in a compelling way you won’t get far. ‘When you’re bland you blend’ is one of the phrases from this week’s book club recommendation by Paul McGee, keynote speaker and performance coach – How to Speak so People Really Listen.
This book is informal and accessible, full of useful tips
and written in a warm, amusing way. We really like it and think you will too.
Of course, if you’d rather learn these skills on our group or 1-2-1 courses do get in touch. We will help you stand out from the crowd.
We Can All Talk. The Challenge?
Getting People To Listen.
Reviews on the back cover :
′This book is down–to–earth, gritty and oozes experience. I′ve been speaking for over twenty years trust me, I′ve learnt from this book. Paul McGee is clearly a skilled helper.′
Kriss Akabusi MBE
′I have nearly a hundred books on public speaking and this is a refreshingly different take on all of them. You′ll read it in hours but the messages will stay with you for years. It′s clever, insightful and packed with takeaway tips.′
Jeremy Nicholas, Writer and Broadcaster
Buy Paul’s book on Amazon.
KineticFuture can coach you to be a world-class
communicator and leader. Coaching 1-2-1 and in groups. Clients include Abbvie,
Amgen, Gilead, GSK, Novartis, Mars, Pladis, WPP and Barclays. We have six main
areas of work: Thinking partnership coaching, executive presence, presenting and storytelling, tricky
conversations, resilience and communicating purpose.
Contact us today
to book a course or to find out more.
A wise colleague of mine described Executive Presence as:
“The water leaders swim in to get things done. It’s not optional. It’s essential for respect and trust”.
KineticFuture are experts in coaching the ‘how’ of EP one to one and in groups. Today I’m going to share with you The 6 Practical Habits of EP. This is a distillation of the KF coaching method for your presentation communication.
6 Habits of Executive Presence in Presentation Communication
- It’s all about the audience – flex to their needs and perspective you’re already halfway there.
- Integrity & expertise – how are you going to demonstrate this?
- Authentic passion & belief – your topic may not set your pulse racing but you’ll have to find something that motivates you
- Warm authority under fire – there is a pivot point between warmth and authority. You’re looking to find the right blend for the situation and culture.
- Listens to understand – the audience needs to feel this is a two-way conversation and you have to truly understand what they are thinking.
- Tailored value messages and strong storytelling – underpinning your confidence is knowing the value you bring to the other person and being able to articulate it. Strong storytelling will build engagement and memorability.
On our courses we’ll work with you on your physicality (vocal energy, body language etc.) blended with communications strategy plus you’ll develop your story ready to present. All focused on a real work situation. Your colleagues will also coach you and you’ll learn to self-coach too.
We have worked for 19 years with demanding companies
including Abbvie, The ABI, Barclays, GSK, The Open University, Novartis, Mars,
MSD, Reckitt Benckiser and Vertex.
Do call or email me if you’d like to know more. Everyone can develop their Executive Presence with dedication and good coaching. And the rewards are great for you and your teams.
Hang on to those New Year’s resolutions with today’s book
club recommendation – ‘Taming Tigers. Do things you never thought you could’ by
Jim Lawless. Like join an amateur dramatic group (me!), go for that new job
role, or overcome a fear?
Kinetic Future’s coaching and group courses will also give you the boost you need to get there – by increasing confidence, resilience, executive presence or presenting skills.
Taming Tigers was recommended to the KineticFuture book club
by Colin Boylan, Director at Fresh Perspectives Market Research, thanks Colin!
“Excellent story and fantastic advice. Really helped drive me forward when I was setting up the business.”
Everybody has a Tiger. It is the thing that snarls at us when we think about making a change in our lives and stops us developing and achieving our potential. In Taming Tigers Jim Lawless shares his proven and inspirational training programme to help you achieve your dreams by taming the Tigers in your life.
Now for the first time, you can learn how to use these highly practical rules to overcome your fears and do things you never thought you could – in both your professional and private life.
Buy ‘Taming Tigers’ on Amazon.
Drop us an email or give us a ring on +44 (0) 1628 624312 if you want to talk about coaching which adds Rocket Fuel For Your Talent (and helps you tame those tigers).
The KineticFuture Book Club is focussed on communications and leadership, our specialist area of coaching. To find more recommendations just search for ‘book club’ in our tips.