Use Brain Science to Motivate Your Audience

Have you ever wished you could read your customer’s mind to really understand what motivates them?  Imagine how useful this could be in your presentations.

Neuroscience, brain science, is the hot subject at the moment.  It can’t help you read minds but it does provide useful evidence into how the brain physically processes information and indicate how you can build empathy and motivation.  Using fMRI scanners, scientists can see some of what is happening in our complex brains.  KineticFuture has woven the latest and most useful information into our courses.

So here are 4 things to make sure you deliberately use in your next presentation.  Evidence shows these approaches motivate humans and will help them engage with you.  Do ask us questions or request the scientific references – all our work is evidence based.

  1. Create a positive environment and reduce fears early – if the brain is absorbed by fear, it can’t think clearly, find new insights or take on board your great new ideas.  This is base one.  It has to be in place before anything else.  Humans are either moving towards something or away from it.  And we have a negative bias you’ll need to overcome.
  2. Become part of their ‘in group’ any way you can – we like and trust people like us.  Relatedness is very motivating to human beings.
  3. Clarity of objective and presentation structure is critical – uncertainty arouses the limbic system which diverts resources away from the ‘planning’ parts of your brain like the prefrontal cortex.  We are motivated by certainty.  Remember too that the latest research shows that your brain effectively processes 4 chunks of information or less.  The chunks can be complex.
  4. Make the audience feel important – We are motivated by status to different degrees and in different ways for different cultures.  It’s part of our survival mechanism.

If you would like to know more about how our “Neuro Presentation” courses can help you do contact us.  You can learn to put your thinking in a great place, work on your physical gravitas & presence as well as your presentation narrative.  We combine neuroscience with positive psychology and theatre skills so you can become an exceptional communicator.

Music Motivates

How often do you use music in your presentations? A study has shown that listening to ‘peak emotional moments’ in music causes a release of dopamine into the brain.

Dopamine is behind many of our most sinful behaviours and secret cravings. It is lust, love, adultery, movement and addiction.  It also boosts motivation and a feeling of reward.

It’s a complex neurotransmitter; a chemical in your brain that is a big player for positive leadership.

As far back as 2001, Anne J Blood and Robert J Zatorre, a professor of neuroscience at The Montreal Neurological Institute, conducted studies revealing the effect of music on dopamine release.  They also did a study to mimic on-line music purchasing.  Neural activity in a reward related structure within the brain was directly proportional to the amount of money people were prepared to pay for the music.

So music that’s used to bring a relevant point in your presentation and that hits the spot for that audience could be very useful.  It could give the audience a dopamine hit; helping you to boost attention and motivation.

If you would like to know how to use positive psychology and neuroscience within your own presentations we can show you how – contact us today.

What a Great Start!

Why would a handsome man come onto the Ted Talk stage with an old cardboard box, sit on it and ask “What’s In the Box?”.

This is a fabulous example of a great ‘wow’ start to a presentation. Have a look at the video below and tell us what you think.

The presenter is Graham Hill and the subject is editing your life and less is more. The ‘wow’ is totally relevant to his story.

Work really hard on your own presentation start. Don’t just drift in or the audience’s attention will drift off. A ‘wow’ start makes you want to get out there to present and you get positive feedback from the audience early which boosts your confidence.

The subject of the talk is interesting and it demonstrates some useful presentation techniques in action.

  • His slides are highly visual and simple
  •  He uses metaphor well – “clear the arteries of our lives”
  •  He asks you to recall your own positive emotions of travel and being a student. This opens up the audience’s own ability to think and lower their defences to his message
  •  His message is crystal clear and he repeats it with an easy to remember symbol – less is more < = >
  •  From a performance point of view he starts well. His pace is easy to follow and his tone matches the sadness he feels looking at the world
  •  But then watch how he loses momentum half way through and you start to switch off.  At this point, he just needs to change pace a little and start to inject more energy and more positive emotion.   If he can end with strength this is what the audience will remember.  A great presentation.

If you would like to know how to use positive psychology and neuroscience within your own presentations we can show you how – contact us today.

Star Wars Was Right

“Focus. Obi-Wan Kenobi. Your focus determines your reality,” said  Star Wars Jedi knight Qui-Gon Jinn.

Turns out the Jedi knights were right.

Neuroscience is now establishing that change happens from paying attention.  And these findings are helping leaders make change happen.

The question for leaders is how can I focus myself and my people on what is important and positive rather than other ‘noise’?

When you start to focus on something, your brain goes into synchrony, harnessing neurons across multiple regions working together as a unit. If you change what you pay attention to, it changes the brain.

Alterations in the brain circuitry can be seen within weeks on a brain scan. But if your brain is ‘noisy’, it affects the synchrony and so interferes with developmental change.

One of the sources of noise is a sense of threat. People who are in a resilient, psychologically safe work environment are able to focus more effectively.

Here are some easy things to do today to make that difference:

  • Take the time to use stories to help you communicate your point, not pure data
  • Actively look for the positives and opportunities
  • Celebrate strengths not weakness – write down your own on a regular basis and praise others today
  • Deal with that negative performance issues honestly and positively

Taken from “Positive Leadership. Peak Performance,” a new leadership course run by Kinetic Future.

If you’re interested in advanced business communications coaching using skills from positive psychology and theatre please contact us. We run group and one to one courses around the world.