This week’s book club recommendation comes from Simon Lancaster, one of the world’s top speechwriters. Simon’s book, ‘Winning Minds, Secrets from the Language of Leadership’ blends ancient rhetoric and neuroscience to create the definitive guide to the language of leadership.
This book is a wonderful resource! We use it as part of our KineticFuture Leadership Communications Coaching and Courses and always recommend Simon as a speech writer.
The opening paragraph talks about Boris Johnson’s opening speech at the London Olympics, when everyone came together to celebrate Great Britain and our achievements in putting on such an amazing event. The crowd and the whole country were buzzing.
“There is a secret language of leadership – a secret set of physical, verbal and vocal cues and signals that has existed for tens of thousands of years which still determines who makes it to the top in business and politics today.”
Some quotes from Amazon:
“Winning Minds lays bare with shocking clarity the simple techniques that great communicators use to manipulate our emotions. Give them a go and unleash your hidden leader!” – Peter Wanless, CEO, NSPCC
“Simon’s book unlocks the secret of how to be a world-class communicator and leader in a book that is as entertaining as it is packed with know-how.” – Darren Childs, UKTV Media
Find out more about Simon Lancaster’s specialist speech writing agency here: https://www.bespokespeeches.com/
Watch Simon in action on Youtube.
Buy Simon’s book on Amazon.
KineticFuture can coach you to be a world-class communicator and leader. Coaching 1-2-1 and in groups. Clients include Abbvie, Amgen, Gilead, GSK, Novartis, Mars, Pladis, WPP and Barclays. We have six main areas of work: Thinking partnership coaching, executive presence, presenting and storytelling, tricky conversations, resilience and communicating purpose.
Contact us today to book a course or to find out more.