You’ve communicated the vision, you’ve got a great plan but your team or your management is just not getting it. And they are certainly not moving to action.

And it’s no good just shouting louder like the cartoon Brit abroad if you want action.

I’m going to start with a dirty word. For some reason I can’t fathom, the idea that you are ‘selling’ when you communicate is a huge switch off.  Yet life is a pitch – call it what you like.  So dive in and learn a great deal from strategic sales skills.

At the very heart of ‘selling’ is the idea of ‘get over yourself, it’s all about the audience’. It’s all about listening more than you talk and uncovering insights.  It’s about understanding and respecting the other person’s needs, desires, fears.

Yet, we all see leaders at all levels in the company battering people with their own agendas and own messages in their own language. Be honest, in our rush and stress we may all be doing this ourselves!

Top tip:

Base your communications 100% on what’s in it for the other person or the audience. What do they want? Where are they coming from? Sure, you need your own objective in mind, but this is the only way you’ll have a hope of igniting others around purpose.

KineticFuture solves problems by offering advanced communications coaching for: leaders battling change, strategic sales people dealing with scepticism and technical people talking to non technical audiences. Do talk to us about your own challenges by emailing Karen@kineticfuture.com.

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