This app makes it fun to pick up litter. Who would have thought it?

Jeff Kirschner’s 6 minute Ted talk scores on so many levels. It’s a great example of how to ignite people around your purpose – in his idea and in the way he communicates it.

  1. It’s a presentation about rubbish but it had me interested from the word go – fantastic idea, great data
  2. The story he tells in his presentation is personal, amusing, highly visual, surprising and edgy, with clearly presented data slides. All devices that gain your attention and keep it. His physicality oozes confidence and presence.
  3. His app is tapping in to people’s existing desire to keep doing what they love, taking artistic pictures and sharing them. And the human desire to be included in a bigger community with a real meaningful purpose. Both make it easier for them to act and boost personal happiness.

If you would like to know how to ignite people around your own purpose we can help. We coach leadership teams to be exceptional communicators. Contact us to find out more about our bespoke inspirational courses.

Watch Jeff Kirschner’s talk below.

Visit Litterati to find out more and download the app (for iPhone).

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