Warm Authority – Does Jeremy Corbyn Have it or Need it?

Creative Commons stock photo sourced from Garry Knight at Flickr and cropped for use.

What is your view on Labour party chief Jeremy Corbyn’s debut at PM questions? (Showing on BBC from midday today).

And what does ‘doing well’ really mean in the context of leadership or PM Qs? Politics is a peculiar game, but there is no doubt that people do respond to ‘warm authority’ from their leaders.

Love or hate his politics, outside PM Qs, Jeremy Corbyn has demonstrated a ‘warm authority’ and authentic leadership in his own style. He is also firm on his ‘personal brand’ – let’s see how it evolves.

So what does this ‘warm authority’ physically look like for business people? It goes beyond gravitas. Here’s a useful checklist for you – useful if you are about to go into that tricky budget or board meeting. The key is to find your own personal authentic way of doing this – this is what we coach leaders to find and use for real situations they face.

  • Confident self belief and real belief in what you are talking about
  • A status level which you’ve adapted to the situation – for example, in a board meeting you need to communicate at least a level 8 or 9 out of 10, but with your team or a customer lacking confidence you might want to lower it
  • Calm, unrushed and comfortable in your own skin
  • Good eye contact, unafraid of an appropriate smile or humour
  • Resonant voice and succinct, powerful language and message
  • Talking as though you are having a conversation; not talking at people

You can develop this skill and it’s particularly useful to work on when you are under pressure or going into a new role.

Let us know what you are noticing/liking/disliking about the communications style of Jeremy Corbyn as time goes on.

Click here for a link to the BBC website on this story.

If you would like to work on your leadership communications to achieve ‘warm authority’ or to work on your language and messaging impact please do talk to us about coaching.

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