Use Brain Science to Motivate Your Audience

Have you ever wished you could read your customer’s mind to really understand what motivates them?  Imagine how useful this could be in your presentations.

Neuroscience, brain science, is the hot subject at the moment.  It can’t help you read minds but it does provide useful evidence into how the brain physically processes information and indicate how you can build empathy and motivation.  Using fMRI scanners, scientists can see some of what is happening in our complex brains.  KineticFuture has woven the latest and most useful information into our courses.

So here are 4 things to make sure you deliberately use in your next presentation.  Evidence shows these approaches motivate humans and will help them engage with you.  Do ask us questions or request the scientific references – all our work is evidence based.

  1. Create a positive environment and reduce fears early – if the brain is absorbed by fear, it can’t think clearly, find new insights or take on board your great new ideas.  This is base one.  It has to be in place before anything else.  Humans are either moving towards something or away from it.  And we have a negative bias you’ll need to overcome.
  2. Become part of their ‘in group’ any way you can – we like and trust people like us.  Relatedness is very motivating to human beings.
  3. Clarity of objective and presentation structure is critical – uncertainty arouses the limbic system which diverts resources away from the ‘planning’ parts of your brain like the prefrontal cortex.  We are motivated by certainty.  Remember too that the latest research shows that your brain effectively processes 4 chunks of information or less.  The chunks can be complex.
  4. Make the audience feel important – We are motivated by status to different degrees and in different ways for different cultures.  It’s part of our survival mechanism.

If you would like to know more about how our “Neuro Presentation” courses can help you do contact us.  You can learn to put your thinking in a great place, work on your physical gravitas & presence as well as your presentation narrative.  We combine neuroscience with positive psychology and theatre skills so you can become an exceptional communicator.

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